Showing posts with label training. Show all posts
Showing posts with label training. Show all posts

Friday, January 1, 2010

It’s 2010: Time to Toss out the Old Lingo

by guest commentator, Rachel Pepper

As we know well in the LGBT community, words have the power to unite, disgust, divide, empower, inform, and inspire us. There is a shared lingo among many LGBT folks that give us a source of strength, pride, and humor. On the flip side of this, there are also many words that can and have been both used against us and to describe us in ways that hurt.

[photo credit: torisan3500]

At C+E, part of our job is to promote our community in print. We always strive for the best language to both honor our clients and get others excited about them, too. This makes us especially sensitive about how our words are perceived, and also how others write about LGBT issues.

This got us thinking about words and phrases that we’ve seen over the years, and that we’d prefer just go away. Outdated words. Snide words. Words that the media has regularly used, but shouldn’t anymore. You probably have your own list, and we’d like to hear them. But as we launch into a new year, here are some terms that we could do without in 2010. So say goodbye to incorrect terminology, outdated lingo, offensive ideas, and inaccurate acronyms. And hello to a year where we’re treated—and treat others--with compassion, caring, and consciousness.

Incorrect terminology

“AIDS patient”
AIDS forever changed our community, its culture, and language. However, this term, first used in the epidemic’s beginning, has yet to fade away. The idea of the helpless, un-empowered patient doesn’t jive with the reality of how our community courageously took on AIDS. The LGBT press and other more enlightened media have continually used the phrase “person with AIDS” or “person with HIV” instead, and it’s way past time that this became the standard phrase.

Offensive ideas

“Conversion”
Ok, let’s be clear. Sexuality and even gender are fluid, and we don’t all have to fall at one end or the other of any spectrum. But the evidence is clear that people cannot be “converted” from an innate gay sexual orientation to a straight one. Even the major medical organizations admit this now. So who are these people who claim they can “convert” gays? Usually evangelical Christians who believe that people choose to be gay (and therefore can change), and who believe that being gay is so evil that choosing not to be gay is the only path to happiness and ultimately salvation. As the recent debacle over Uganda’s proposed anti-gay laws in part inspired by Richard Cohen, author of the "sexual reorientation" manual Coming Out Straight, shows, often those claiming to be experts on these matters are religious bigots with no formal therapy training, and certainly no license to actually practice psychiatry. Some are actually people who have struggled mightily with internalized homophobia or traumatic experiences of being gay themselves, and have even gone through “reparative therapy” to try to lose their own same-sex attractions. It’s a dangerous issue, and can only lead to unhappiness and more bigotry.

Inaccurate acronyms

“Act Up”
This year, let’s banish inaccurate acronyms. It’s amazing how many times in the media acronyms for activist groups are misspelled or used incorrectly. Since its inception, the AIDS Coalition to Unleash Power—referred to from the beginning simply and powerfully as ACT UP has been cited in newspaper articles as “Act Up.” No, people, it’s an acronym. This is just something that people writing about the gay press should know, or find out if they’re going to cover us. Disappointedly, the groundbreaking activist group is often referred to incorrectly even in well-written stories by reporters obviously knowledgeable about LGBT issues. Why can’t our history be such that our stories are told well, by those who really get it? At Cause+Effect, we do get it, and we promise to get the story right.

Outdated lingo

“Hermaphrodite”
Using appropriate language and terminology is a must for respectful coverage of the LGBT community. And language is far from static. So why has the term “hermaphrodite” stuck around for so long? Originally a term born from Greek mythology, and used for scientific purpses since, it has consistently been used to refer to organisms that can change sex or possess both male and female sex characteristics or reproductive capacities. It has also been used to describe people born with “ambiguous genitalia,” living lives of secrecy and shame. That means it’s time to toss out the word hermaphrodite, and both educate ourselves about conditions of intersex, and adapt to this new phrase that we will increasingly see in the upcoming year.

“Fag hag”
Sure, we may all feel we know one, or even be one ourselves. And the idea behind having a term for straight women who flock to gay men isn’t so bad in and of itself. But isn’t it time to rid our culture and vocabulary of the term fag hag? It’s misogynistic and implies that there’s something inherently wrong with women who love gay men. Recently other terms such as “fairy fly” have popped up to take its place, but this isn’t great either. By all accounts, the term fag hag may soon disappear into oblivion: even a supportive national pro-gay organization comprised mostly of self-professed fag-hags, “SWISH-Straight Women in Support of Homos,” is changing its name to include more types of people in its membership. Since it seems even the fag hags themselves are tired of this term, let’s drop it, at once, in 2010.

Wednesday, February 18, 2009

PR lessons from the Civil Rights movement

Given that it's Black History Month, it seems fitting to take a moment to take a moment to examine the Civil Rights movement through a PR lens.

[image: Civil Rights March on Washington, D.C., Leaders marching from the Washington Monument to the Lincoln Memorial, August 28, 1963.
source: National Archives]

From a PR perspective, the Civil Rights movement made its mark with powerful images.

Images of young people in suits and dresses denied service at lunch counters, old ladies with handbags and hats denied the right to vote, children surrounded by soldiers as they walked to school, fire hoses and dogs turned on civilians as they marched peacefully, and many many more. These images combined to create a clear case for why change was needed, and why those who stood in its way were on the wrong side of morality.

Those images were, in many cases, orchestrated by the leadership of the day, and they served their purpose well. (Rosa Parks was, for instance, specially trained as an activist and was the secretary of the Montgomery chapter of the NAACP).

Iconic, compelling images can do more to shift culture than legal or legislative changes. When those images do not occur organically, they can be created, captured, and widely circulated.

This is, of course, classic PR. And it is the one lesson of the Civil Rights movement of the 1960's that has yet to be fully internalized by the movements that have followed it - including today's most energized civil rights movement - the post-Proposition 8 incarnation of the Gay Rights movement.

Had this more modern movement taken a lesson from the tightly-scripted visual storytelling campaign at the core of the Civil Rights movement, it's possible that particular battle would have gone quite differently.

It's all speculation, of course, but the point is that PR matters. As much today as it did then.

Monday, August 18, 2008

Guerrilla PR - Quad Cities speaking tour

If you happen to find yourself in Iowa on September 17th or 18th, feel free to come on by the Quad City Public Relations Society of America, the Quad City AdFed and Quad City PR Network to hear me talk about how to use Guerrilla PR tactics to get press for your clients.


I'll be giving the talk twice - once on the 17th in Dubuque and once on the 18th in Davenport.

If you can't make it - here's a brief description of what I'll be discussing. Of course, if you think there are other tactics that are worth discussing, leave me a comment below!

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Guerrilla PR
In today’s media landscape, getting great press for a client takes more than sending out a press release or staging a publicity stunt, it takes true guerilla techniques: nimble thinking, unexpected execution, and a willingness to try something that’s never been done before. The one thing that’s not required? A PR firm. This is do-it-yourself PR at its finest, and it’s available to anyone, anywhere at any time.

Focal Points
Guerrilla PR 101: What is guerrilla PR, where did it come from, and why does it matter? To begin the session we’ll examine the differences between traditional and guerrilla PR tactics, and explore why these tactics grab the attention of both the press and consumers where traditional PR often fails. Finally, we’ll examine how access to new technologies has expanded the role of guerrilla PR in unexpected ways.
  • Guerrilla Tactic #1: Perception = Reality:
    Professional uniforms confer authority, designer labels create value. What impact do consumer perceptions have on your client’s product or service, and what can you do about it? In this portion of the session we’ll examine case studies of guerrilla PR tactics that made headlines – for better or for worse – in terms of consumer perceptions.
  • Guerrilla Tactic #2: Tease | Twist | Tell:
    PR is about storytelling – but a story tends to be more interesting when it’s broken up into small pieces, or when there’s an unexpected twist. Using teases and twists before revealing the whole story helps generate and maintain both press and public interest in exciting ways. In this portion of the session we’ll examine case studies that illustrate how partitioning a PR message into distinct parts can change its impact.
  • Guerrilla Tactic #3: New is News:
    To make news, you have to create something new. Traditional publicity “stunts” are designed to capitalize on this fact, and are valuable when they do so successfully. When they backfire, though, they can sometimes do more harm than good. In this portion of the session we’ll examine publicity stunts that achieved their objectives – and some that didn’t – to clarify how to create the kind of news headlines that will benefit, rather than damage, a client’s PR efforts.

Monday, May 12, 2008

2008 SPIN Academy Applications Open

The applications for this year's SPIN Academy are now open. This year's SPIN Academy will take place August 13-17 in Petaluma, CA.


The SPIN Academy, the SPIN Project's signature training conference, is a residential retreat that offers progressive leaders affordable, comprehensive communications training and support. The Academy helps organizations dedicated to social change become more media-savvy. It is ideal for activists new to communications who work regularly with the media and want to improve the progressive movement. The training includes:

  • Strategic communications planning
  • Organizational capacity building through improved communications
  • Communications leadership growth and networking
  • Practical communications tactics and skills

Experienced Academy trainers lead more than 15 workshops. Participants meet one-on-one with expert consultants, build individual media strategies and receive valuable resources to support their ongoing work, including the Train the Trainers Kit to help participants lead media trainings of their own.

Participants develop cross-movement relationships with other activists faced with the challenge of earning media attentions for progressive issues. This forms a deeper understanding of the connection between strategic communications and the success of progressive movements.

For more information, visit http://www.spinproject.org/SPINAcademy.
For other questions, contact academy@spinproject.org.

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