An opportunity for a little extra publicity

After October 15th's Blog Action Day mainstream media began to notice that an organized group of bloggers could focus the attention of the online world onto a single topic for a single day. While the jury is still out on its effectiveness, the idea has certainly caught on.

Bloggers Unite is a different new take on the same idea. Rather than asking all bloggers to write on a single topic, its asking all bloggers to write about a social cause of their choice.

When online events like these are announced, non-profits can use them as a novel way to reach out to their supporters for extra publicity. It can be used as an article in a newsletter, as a sidebar on your website, or as part of an online social networking strategy. If just 1% of your audience chooses to blog about your organization, you could easily generate several hundred new mentions of your cause online. The multiplier effect from these mentions can benefit your organization by attracting new members, donors, and press interest. It's a win-win.

The official description Bloggers Unite program is below:
"The Acts of Kindness theme aims at putting a human face on the bloggers responsible for so much good in the world. The goal is to expose their kindness and generosity as well as serve as an example to non-bloggers that volunteering for a charity, donating to a cause, or simply doing something kind for another person has a ripple effect around the world."