Quick. You're in an elevator and you have 3 floors to tell me what you do and why it matters.
Can you spit it out? Probably not. In my experience, most people fret over their "elevator pitch" and end up with something so long it would last until the 24th floor.
Here's a little help. Complete this sentence and you've got yourself a pitch:
We're the only __________________
It's simple, but not easy. Take the time now to work with your team and come up with a complete sentence that rings true for you.
You might just lose your fear of elevators.