A post on the blog Social Media Today outlines H&R Block's strategy that involves Facebook, MySpace, YouTube, Twitter and a dedicated Forum. The post goes on to say "It’s great to see a traditional company in an highly traditional industry that’s better known for being incredibly boring starting to reach out to people in a much more helpful and fun way."
To check out what they've done, go to these sites:
At first glance, it might seem like a daunting task to create and maintain this kind of multi-faceted social network for your organization. But think about what you do now - you generate emails to your supporters, you create newsletters and brochures, you submit press releases and you do interviews with the media.
With all of those activities, you're already generating a ton of content. Why not take that existing content and give it a home on the web? Better still, once you do - your supporters will add their own content to your own - creating a rich environment in which your community can truly flourish.
What has your organization done to create a community for your supporters? Is there a community out there already that has formed organically? Are you a part of it?