Today's NonProfit Times newsletter offers these tips to turn your most engaged supporters into an online fundraising network:
- Start with social networking - "Social networking may not be a gold mine of donations, but it is a successful way for organizations to educate the public about its mission and cause."
- Develop an online communications strategy and plan. "For organizations with limited resources, this can be as simple as a monthly e-newsletter. A more elaborate e-communications plan will include a number of online activities such as social networking, online or virtual events, and video clips in addition to e-newsletters and general Web site maintenance."
- Employ viral marketing tactics. "Personalize communications. Offer incentives. Make messages clear, easy to understand, and easy to share."