Tuesday, February 12, 2008

Developing Your Distributed Funding Network

There's even more buzz these days about a movement to a distributed funding model for non-profits who are able to get into the game early.

Today's NonProfit Times newsletter offers these tips to turn your most engaged supporters into an online fundraising network:
  1. Start with social networking - "Social networking may not be a gold mine of donations, but it is a successful way for organizations to educate the public about its mission and cause."
  2. Develop an online communications strategy and plan. "For organizations with limited resources, this can be as simple as a monthly e-newsletter. A more elaborate e-communications plan will include a number of online activities such as social networking, online or virtual events, and video clips in addition to e-newsletters and general Web site maintenance."
  3. Employ viral marketing tactics. "Personalize communications. Offer incentives. Make messages clear, easy to understand, and easy to share."
Have other tips? Share them with the rest of us by leaving a comment on this post!

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