New Features on Facebook Causes

I got this email today from the Causes application on Facebook:

Dear Cause Administrator,

Since you started a cause on Facebook, you might be interested in an exciting new Causes feature. If you work for the nonprofit for which you started your cause, you can now claim your official Nonprofit Profile on Facebook.

To do so, just submit a nonprofit partner application here:
http://www.causes.com/partners/partners/new

By claiming your profile you become a nonprofit partner, which allows you to control all of your interactions with Causes on Facebook from one central dashboard. Here you can edit your official Nonprofit Profile, select official and featured causes, keep track of all causes benefiting your nonprofit, see a list of all recent donors, and download donor contact information.

If you don't work for a nonprofit but are in touch with someone who does, feel free to let them know about our new system. If you've already submitted a partner application then there's no need to do so again - you're all set.

Thanks,
The Causes Team

This is a really smart move, both for the makers of the application, as well as those who administer applications on Facebook. Popular non-profits tend to have multiple presences on Facebook, and until now there hasn't been a good way to keep track of them all - or to be sure they all originate from people actually representing the organization's best interests.

If you haven't started a Cause on Facebook for your organization yet (click here for reasons why you should) - now is a great time to do so. If you have started a Cause, now is a great time to go through and see how your efforts have multiplied across the network. You might be surprised.